Local SEO for UK Businesses: Where to Start

Google says local results depend mainly on relevance, distance and prominence. You cannot change how far a searcher is from you, so concentrate on the other two.

Complete your Business Profile

Choose the most accurate primary category, keep opening hours current, and add services and real photographs. Your name should be your real business name, without extra keywords.

Keep your details consistent

Use the same business name, address and phone number on your site and the main directories, so customers and search engines are not left guessing.

Build useful location pages

Create a page only where you have something specific to say about that area, such as local services, staff or projects. Swapping the town name on a template adds little.

Ask for reviews honestly

Ask real customers, make it easy, and reply to what they write. Do not buy reviews or offer incentives for them, because that breaches platform rules.

Measure what matters

Track calls, direction requests and form enquiries as well as rankings. Our Local SEO service covers this in more depth.