Content and PR
Digital PR Story Campaign
One data-led or expert story pitched to relevant journalists. Coverage cannot be guaranteed.
What is the Digital PR Story Campaign?
One newsworthy story, built on data or expert insight, and pitched to relevant journalists.
Why it matters
Coverage on respected sites builds reputation and earned links in a way that paid placements cannot.
Who it suits: Best for brands with data or expertise worth sharing. Journalists decide what they publish.
What it covers
- Story ideas and angle selection
- Data or expert input
- Press release
- Targeted media list
- Personal outreach
- Coverage report
Your deliverables
- Story development
- Press release
- Targeted outreach
- Coverage report
What is not included
- Guaranteed coverage; journalists decide what they publish
- Paid placements or bought links
How it works
- 1
Order
- 2
We deliver
- 3
You review
Frequently asked questions
What do you need from me?
Your topics, your tone of voice and a person who can check facts.
Do you use AI?
Any drafting method is reviewed by a person, and we tell you how content was produced.
Do I own the content?
Yes, once it has been paid for in full.
You may also need
Not sure this is the right product?
Tell us your goal and we will recommend the best place to start.