Audits and Reports
GA4 and Tracking Audit
Find out whether your analytics data can be trusted, and how to fix it.
What is the GA4 and Tracking Audit?
A review of your Google Analytics 4 property, Tag Manager container and conversion tags, to establish whether your data can be trusted.
Why it matters
Marketing decisions and automated ad bidding are only as good as the data behind them. Duplicate events, consent gaps and broken tags can quietly distort both.
Who it suits: Best for teams whose reports disagree, or who cannot trust their conversion numbers.
What it covers
- GA4 property settings and data streams
- Events and key events
- Tag Manager structure and firing rules
- Consent Mode behaviour
- Cross-domain and payment journeys
- E-commerce data, where relevant
- A prioritised fix list
Your deliverables
- Tag and event review
- Consent check
- Fix list
What is not included
- Rebuilding the tracking
- Legal advice on cookies or privacy
How it works
- 1
Order
- 2
We deliver
- 3
You review
Frequently asked questions
What do you need from me?
Your website address. Read access to Search Console or analytics makes the findings stronger.
Is fixing the issues included?
No. You receive the diagnosis and plan. Your team can act on it, or you can add a fix sprint.
Do you guarantee results?
No. Audits show what to improve, but nobody controls search results.
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