Audits and Reports
Paid Media Account Audit
Find wasted spend, tracking faults and structural problems in your ad account.
What is the Paid Media Account Audit?
An independent review of your Google Ads, Microsoft Ads or Meta account. We look for wasted spend, tracking faults and structural issues, and explain what to change first.
Why it matters
Ad platforms will always spend your budget. Whether that spend is working depends on your conversion data, targeting and campaign structure. An outside view is especially useful if you are unsure about current performance or your agency.
Who it suits: Best for advertisers who suspect wasted spend or want an independent view of their agency.
What it covers
- Conversion tracking accuracy
- Account and campaign structure
- Search terms and negative keywords
- Audience and placement quality
- Bidding strategy and budget allocation
- Ad copy and landing page alignment
Your deliverables
- Account and tracking review
- Waste analysis
- Prioritised actions
What is not included
- Changes in the account
- One platform per audit; further platforms are quoted
How it works
- 1
Order
- 2
We deliver
- 3
You review
Frequently asked questions
What do you need from me?
Your website address. Read access to Search Console or analytics makes the findings stronger.
Is fixing the issues included?
No. You receive the diagnosis and plan. Your team can act on it, or you can add a fix sprint.
Do you guarantee results?
No. Audits show what to improve, but nobody controls search results.
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Not sure this is the right product?
Tell us your goal and we will recommend the best place to start.